Last updated Oct 9, 2023

• Author: Jordan Cutler
• Full Title: Building Your Brand: How I Reached 10k Subscribers in 6 Months
• Category: #articles
• URL: https://careercutler.substack.com/p/building-your-brand-how-i-reached

• Sharing what you know or are learning helps you learn better. ( View Highlight)
• You talk to people with different perspectives. Many times I share something on LinkedIn and people share what they know and have tried. I’ve learned so much from other’s experiences that I never would have if I kept to myself. ( View Highlight)
• Connections, sponsorships, and interviews. ( View Highlight)
• It’s not as hard as you might think. ( View Highlight)
• There are many low-friction ways to get involved and write more: Write a weekly summary of what you learned, write an occasional LinkedIn post commenting about something interesting, share your learnings within your team at work, etc. ( View Highlight)
• Learning in public is the number 1 thing that has kept me motivated and led to the growth this newsletter has had. ( View Highlight)
• In each article, I tie the learnings back to my personal experiences for 2 reasons: ( View Highlight)
• Personal examples make these articles unique, enjoyable, and memorable. ( View Highlight)
• Connecting where the advice worked and didn’t work to my personal experience helps me and you as the reader relate and understand the advice that much more. ( View Highlight)
• For example: I could tell you that you should have growth conversations with your manager OR I could tell you that when I had growth conversations with my manager on a regular basis, it led to us being constantly in sync with each other leading to back-to-back promotions. The latter is more interesting, memorable, and helps both of us learn better. ( View Highlight)
• While learning in public has been the motivation that keeps me going, the connections built are the number 1 reason for the newsletter growth. ( View Highlight)
• The best way to network is: Help other people achieve their goals and be supportive. ( View Highlight)
• Shout-outs ( View Highlight)
• Give thanks ( View Highlight)
• Comment, like, repost: ( View Highlight)
• I try to comment and like at least 5 insightful posts I saw that day ( View Highlight)
• Give free resume reviews ( View Highlight)
• Organize events and make it easy for everyone: ( View Highlight)
• Exchange advice and strategies ( View Highlight)
• Meet over coffee or lunch and pay ( View Highlight)
• To do this step right, find people with the same goals as you. You can help each other out. As you do, you’ll grow and keep building more and more connections exponentially (especially since people will start reaching out to you). ( View Highlight)
• Do what lets you be consistent. Not overwhelmed. ( View Highlight)
• For me, it’s writing a LinkedIn post every day about what’s on my mind. Friends of mine enjoy planning out their posts for the week. ( View Highlight)
• For my newsletter, I usually write the day before I send it out on whatever is giving me inspiration. I jot down ideas and thoughts during the week then write the post during my blocked-out time on Saturday. ( View Highlight)
• Whatever it is, find your minimum barrier to entry. ( View Highlight)